‘Not just surviving, thriving’: interest in women’s sport has risen since pandemic

  • 21% of UK adults have increased following since March 2020
  • WSL leads way in increased visibility of women’s sport

A fifth of UK adults have increased their following of women’s sport during the pandemic, research has found, with many citing the rise in coverage as a reason for their greater interest.

A report published by Leaders in Sport and Sky Sports found that 21% of adults have spent more time following women’s sport in the past 18 months, with 68% of those attributing that to increased coverage and the quality of the coverage. The biggest rise was among men, with 24% of those surveyed saying they were following more women’s sport.

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